Happy Monday everyone! I know I haven’t posted anything in a really long time but lately I’ve been pretty busy.
Today’s blog will most likely consist of my complaints about work, haha. As you may or may not know, I work at a super small local shop. It’s so small that we only have 2 brick and mortar shops. I have been working here for over a year now and while I do enjoy my job, the reality is that we’re not starting off the year so hot. I’ve definitely noticed the decline in business in the neighborhood I work in and have already seen some small businesses close up shop.
It definitely doesn’t help when you have a lot of new techies from out or state moving in. I’ve had so many customers tell me that they’re moving away because they just can’t afford to live here any more. Let’s be honest, many of these techies and new people moving in are shopping online. It makes it difficult for us local shops to stay open.
And now, to explain the title of this post. The owner(my boss) knows we’re not doing great. We also FINALLY just upgraded to a new POS system. Honestly, that should’ve happened a long time ago. Anyways, the boss knows we need to attract new people to the store. My ideas of attracting new customers are different from hers. While,I do agree that we need to get more people in stores, I feel like we need a more modern approach. My boss is in her 60’s and still uses old posters that were most likely designed in the 80s or early 90s. Seeing as how it is now 2019, I think it’s time for a mini rebrand. My bosses friend who does all the signage should be able to adjust to the times and make something more modern.
It’s so hard to talk to your boss when they’re constantly SO defensive. I made some new modern posters just to show her what we could do, and was met with, “Oh, but I already have posters made.” I really do think a slight rebranding could help bring in new customers but pitching the idea to the boss will be difficult. You don’t know how long and hard we all fought just to upgrade the register.
If you’re a graphic designer and has pitched a rebranding to someone who is defensive and stubborn about change, let me know how you worked through it in the comments section.
That’s all for my rant, lol. As always, thanks for stopping by!